Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 8657
Country/Region: Côte d'Ivoire
Year: 2009
Main Partner: U.S. Department of State
Main Partner Program: NA
Organizational Type: Other USG Agency
Funding Agency: enumerations.State/African Affairs
Total Funding: $30,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $30,000

This activity is designed to enhance the effectiveness of PEPFAR efforts through public outreach,

information-sharing, and diplomacy functions and events that promote HIV prevention, testing, and stigma

reduction.

With FY08 funding, the State Department, through its Public Affairs Section (PAS) at the U.S. Embassy at

Abidjan:

1. Worked with religious leaders, educators, students, community leaders, and other PEPFAR implementing

partners to conduct multimedia "edutainment" events and discussion forums (the "HIV/AIDS Caravan") on a

variety of HIV prevention, stigma reduction, and mobilization themes. Events targeted the Grand Mosque

and a girls' school in Yamoussoukro, as well as students, NGOs, and/or community members in Tiassale,

Abengorou, Agboville, Sikensi, Man, Danane, and San Pedro.

2. Facilitated an educational HIV/AIDS Photo Exhibit at the US Embassy, using the power of images and

storytelling to highlight the dignity and perseverance of vulnerable children, commercial sex workers, and

communities of faith as they address HIV/AIDS in different regions of the country.

3. Facilitated radio talk shows that engaged respected leaders, medical professionals, PEPFAR partners,

and others in discussions on issues such as the biology of HIV, modes of transmission, methods of

prevention, HIV testing before marriage, discrimination, stigma, and the role of families in care and

treatment.

4. Worked with media professionals to share video, audio, and print resources and information related to

PEPFAR programs, often in conjunction with events such as World AIDS Day and a visit by the US

Secretary of Health and Human Services.

5. Collaborated with JHU/CCP and two radio program producers to arrange a training of trainers for media

professionals and PEFPAR implementing partners on the radio diaries" approach to stigma reduction and

empowering PLWHA.

With FY09 funds, in consultation with the PEPFAR team, PAS will conduct monthly HIV/AIDS Caravan

programs in communities within metropolitan Abidjan and regional sites not visited in 2008. PAS will partner

with experts, media professionals, religious leaders, and local NGOs working in HIV/AIDS. Initial sites will

be chosen in Southeast, North, and Northwest Cote d'Ivoire. The programs will focus on prevention, testing,

and stigma. Target groups will include youth, religious communities, and military/police communities. Each

program will include a radio call-in component with experts on the subjects of HIV prevention, testing, and

stigma.

PAS will continue to leverage its role in communications and public relations to mobilize media

professionals, facilitating access to the media and combining multimedia with local events to advance

PEPFAR HIV prevention goals. The HIV/AIDS Caravan and radio interview formats have been well-

received and proved to be an effective method of reaching significant numbers of young people, in

particular, with messages on HIV prevention, stigma, testing, and care for people living with HIV and AIDS.

Activities will continue to address gender by engaging religious leaders in discussing issues such as forced

marriage of widows by brothers-in-law; responsibility of men and women in acceptance and care of people

living with HIV; and rights/protections in HIV testing. As was done in 2008, opportunities will be reviewed to

target girls' schools.

In addition to the HIV/AIDS Caravan, PAS will:

• Conduct town hall seminars / conferences to engage target groups in Q&A sessions with experts.

• Identify regional contacts, including regional members of the national pools of behavior change

communication and life skills trainers, to engage with PAS-supported activities, in order to align with

national standards in HIV communications and contribute to the sustainability of prevention activities.

• Acquire a sound system, laptop, and video camera to ensure that multimedia source material can be used

in other creative events associated with the HIV/AIDS Caravan and discussion forums.

PAS activities will contribute to sustainability by helping to create an environment of safe public dialog on

HIV/AIDS, thereby also helping to reduce stigma, risk, and vulnerability to infection. Planned activities go

beyond raising awareness and sharing information to include fostering meaningful exchanges between

knowledgeable facilitators and event attendees, mobilizing respected leaders to participate, and

encouraging personal and collective reflection on the community's role in HIV prevention, care, and support.

PAS has also been able to develop and leverage partnerships with media outlets and producers to promote

events and expand the reach beyond those able to attend.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Increasing gender equity in HIV/AIDS programs

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.02: